Our Work

Building a more decentralized, direct economy

Reimagining Local Distribution for Hospitality

Local operators are the new distributors
 csjuice.com
Synopsis

CS Juice is a specialty producer and distributor of High Pressure Processing (HPP) products for foodservice. The company built a new local distribution model solely around word-of-mouth referrals from bartenders, servers, and operators within the markets they serve. Cultured Supply built an AI-native software stack that powers the entire business, Modules include lead generation, referral program management, and automated workflows for sales, logistics and back-office functions.

Why?

Local foodservice distribution is broken. Legacy distributors operate with bloated systems, hidden fees, and little transparency. Industrial supply chains strip food of its origin, pump it full of preservatives, and ship it thousands of miles before it reaches the menu. CS Juice flips the entire model: distributors shouldn’t be gatekeepers, they should be distributed local networks that are centered around great products and trusted relationships.

What we built
Lead Generation

Mapped an entire local hospitality market ecosystem across hundreds of data sources, including identifying key accounts and contacts, in less than two weeks.

Referral Engine

Built a referral system specifically for the hospitality and food service markets, including automated messaging, incentive programs, tracking, and payouts.  

Order Routing

Automated workflows for ordering, inventory management, and logistics that are all managed through one comprehensive dashboard.

Sales/CRM

Automated sales workflows customized to specific customer personas in a local hospitality market; real time analytics and sales performance dashboards.

Invoicing/Payments

Automated customer onboarding, invoicing, and payment workflows across multiple banking and payment platforms.

Algae Market Intelligence Hub

Information on seaweed and micro-algae direct from the source.
algae.culturedsupply.com
Synopsis

Cultured Supply was contracted through a USDA-funded program to provide market development services to help build local and regional supply chains of domestically-grown seaweed. The goal was to provide a pathway for US-based ocean farmers to increase their profitability by expanding the market and set of end uses for domestically-grown seaweed.

Why?

Seaweed is used across industries—from food and supplements to cosmetics and materials, but the market remains fragmented, opaque, and difficult to navigate. 95%+ of production currently takes place in Asia where sourcing is slowed by inconsistent pricing and a lack of technical guidance.  There is no clear, structured market intelligence for R&D and procurement teams to access.

What we built
System of Record

Built a centralized database of market data across the entire algae value chain - companies, products, pricing, species, applications, nutritional data, and more.

Supply Chain Builder

Free resource for businesses to find companies and products along the entire algae value chain so they can build and manage their own supply chains in-house.

AI Algae Agent

AI-chatbot built around our centralized database of market data. Users ask real-time questions about species, applications, buyers, suppliers, and more.

BI Dashboard

Interactive insights into price ranges, nutritional content, and geographic data for 400+ companies and 700+ products across the algae value chain.